The Thinking 
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Why the Image of Spineless Men is Real

August 31, 2009


In response to the previous post, Karen Wilson from England argues that men are portrayed as effeminate and spineless in Western advertising not only to ingratiate and butter up female consumers. The image is real.

Karen writes:

I think men in ads are often portrayed as weak, partly as deliberate propaganda, but partly because that is in fact what many of them are.  We may wish to deny this because it does not suit our perceptions of our culture and history.  However civilisations are built, maintained and defended by strong men and destroyed by weak men.

The Western male is often a weak species. In short there is no serious and significant group of strong males who challenge the existing status quo. There is no group of strong males who are ready and organised to start a revolution and reclaim their country. It is as though they all assume automatic poodle position.

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