CHRIS S. writes:

Oh, isn’t this video ad by Tylenol just wonderful.

It’s amazing how legendary American companies have given into the perverts. And to capture a classic American icon as Tylenol has done and use it for propaganda breaks my heart.

— Comments —

Paul T. writes:

I’m wondering what proportion of Tylenol’s overall customer demographic consists of Jewish lesbians. (Since Jews are less than 2% of the population, and lesbians probably the same, the number must be tiny; maybe bigger than the number of albino stamp collectors, but not big). It’s fascinating to see Tylenol producing a commercial which does nothing to sell the product and goes out of its way to showcase an unrepresentative demographic. I don’t imagine that there are many parallels in the history of advertising, I mean, before the last few years. It’s as if the Tylenol people are saying “We don’t care if this commercial sells pills. It’s not about that. It’s about showing you that the liberals are fully in control at Tylenol — that Tylenol is a reliable element in the overall governing class.” And this is a refrain which we’re hearing more and more from corporate America. It says “Believe it, there is no escape from the consensus we represent and are part of.”

Very best wishes for a better 2015.

Laura writes:

Thank you. Happy New Year.

The message is very attractive. It says, “Don’t worry about the chaos around you. Don’t worry about the normality you don’t have. Everything is just fine.” I don’t agree that does nothing to sell the product.

Do you think it wise for advertisers to stimulate desires that cannot be fulfilled? The desire for the extended Rockwellian family can no longer be fulfilled. It is kaput. The destruction is everywhere, even in places where there are no Jewish lesbians. But the destruction can be romanticized.

People would be angry if Tylenol made an ad that featured a Rockwellian family openly talking about its Catholic traditions and actually featuring the words of a Catholic prayer. Then Tylenol would be considered a Catholic product. That would be proselytism. Oddly, it is not considered a Jewish product despite this ad and despite the fact that the makers of the ad were probably Jewish. So few Americans believe in the theological claims of Judaism as a whole that a commercial featuring a Jewish prayer is no real threat to the practical atheism or feel-good, Christian veneer of most Americans.

Please follow and like us: