The Thinking 

The James Damore Psy-Op

August 11, 2017

DOES THIS look like a man who was just fired from his job at a major company and nationally shamed for his views on a highly sensitive topic?

It does not look like it to me.

To me, this looks like a calm man posing for a publicity shoot. The American flag — what a nice, ennobling touch — and “TRUTH.” Surely, we can see that this is an anti-establishment, patriotic American whom we can trust. What a nice hat tip to the poor and marginalized for whom the simple word “truth” has become a rallying cry, so great are the lies with which they are surrounded.

James Damore, 28, was until Monday a Harvard-educated software engineer at Google. As everyone now knows, he wrote an internal memo challenging the company’s “diversity” program, specifically challenging the feminist project to make women and men equally successful in the IT tech world. The memo was titled “Google’s Ideological Echo Chamber.” Damore said some sensible, politically incorrect things, such as that women are naturally less suited to higher level technology jobs. However, he also used inflammatory language, insultingly saying women are prone to “neuroticism.” It’s one thing to say women are more prone than men to stress and anxiety under pressure. It’s another to say in a work environment where many stressed women work that they are prone to “neuroticism.” This insult discredited his otherwise scientific observations and suggests he was seeking to offend or draw attention.

Damore also contradicted himself:

Feminism has made great progress in freeing women from the female gender role, but men are still very much tied to the male gender role. If we, as a society, allow men to be more “feminine,” then the gender gap will shrink, although probably because men will leave tech and leadership for traditionally “feminine” roles.

The men’s rights bloggers who have elevated Damore to hero status apparently did not notice his plugging of femininity for men.

Calling one’s company an “ideological echo chamber” is no way to keep one’s job. And Damore, who is a chess master, must know that.

But what is even stranger is the speed with which this became a national sensation.

Just last weekend, Damore’s “manifesto” — who gave it that term? — was an internally distributed memo. By Monday, Google President Sundar Pichai was interrupting his vacation to personally deal with the matter, as if he was a head of state facing a national emergency, and Damore was fired.  And since then every single media outlet in the Western world has run articles on it. The New York Times has four or five. The amount of copy that has been expended on this minor story is breathtaking.

It’s the perfect right/left tempest-in-a-teapot that keeps Americans combating each other instead of focused on the people controlling the narrative. Obviously, important issues are at stake in this dispute, but the end result is to direct the conversation into mere combat in an arena in which no debate will upset the social engineering goals.

The sudden explosive force of this story suggests orchestration. Look, these kinds of political disputes occur in the corporate world all the time. Somebody writes a controversial Facebook post and others find out about it.

If Google did not want this story to be publicized widely, it could simply have ignored it. Google wanted this firestorm. There is a cardinal law of public relations: all publicity is good publicity. But I believe it was more than that and represents an effort to control the opposition. You see, the Internet poses serious problems. The alternative media must be controlled.

The first figure that Damore chose to interview him was Stefan Molyneux, the well-funded, rabidly anti-Christian, alt-right psychopath. Molyneux does not represent the best of Internet anti-feminism. He makes anti-feminism look bad, basing it as he does on evolutionary, “survival of the fittest” ideology. Molyneux’s glibness, no matter what he says, is unbearable.

Damore’s photos were taken professionally by Peter Duke, the photographer of two other figures who direct the Alt-Right away from some very important topics and entice Christians to celebrate and follow anti-Christians  — Milo Yiannopolous and Mike Cernovich.

Now, let’s just say, for the sake of argument, that the chess master James Damore is merely an innocent truth warrior and victim. His affiliation with these people in itself means he is not worthy of attention or admiration no matter what truths he utters.

Here’s another staged photo of Damore (see below).

How nice that he had this T-shirt all ready to go for his firing. “Goolag.” Now seriously, would a man who wanted to resume his career in high technology insult his former employer like this if he was not protected in some way?

This looks to me like just another ad in a world so crammed with advertising that people don’t even notice it anymore.

The narrative is heavily controlled in such a way that even the journalists participating in it are not aware. The goal of all this control is to divide and inflame, to get you to stop thinking and to dissolve your capacity for reflection. Then again, such firestorms could not occur in a world where reflection still existed.

— Comments —

Lydia Sherman writes:

He looks like Adam Lanza.

It was impossible to find anyone else with that surname. No genealogy either. One page suggested Damore was the Italian name D’Amore (“of love”).

Something fishy about it all.

Jane writes:

I’ve read this post a couple of times I am confused. I sense that I probably agree with you on several things. But I cannot tell what your bottom line is.

Maybe other readers have looked at it and said, “oh, right, I get you.” Maybe I just need to go back over it a bunch more. But there is a lot of material to cover here, including a video that, I guess, has no direct relevance to this story.

Here’s a suggestion, you can take it or leave it, but headers in bold face are helpful on a long piece like this. They help the eye travel down the page.

I’ll also note that August is the slow season for the media. This is when they are known create tempests in a teapot.

Laura writes:

Good idea for the headers.

Thanks for your concern.

The bottom line is, I believe, Damore is not simply an innocent truth warrior and there is an element of orchestration and possibly of staging in this.

Having worked in media, I tend to think that when a story — other than a major disaster or serious crime — suddenly explodes and is written about everywhere that there are powerful interests pushing it. I believe this is an effort to control the anti-feminist grass roots.

As I said at the end, whatever the case in terms of staging (my goodness, Jane, don’t those photos smack of it?), Damore does not deserve admiration as a truth-teller because he admires Molyneux and Peter Duke (the photographer), who is also associated with the controlled-opposition right.

Michael Ruskin writes:

Thank you for all you are doing to spread truth  and beauty in a culture of lies.  It takes an effort to continue to run a site such as yours.

However, I respectively disagree with your summary of Stefan Molyneux as “ the well-funded, rabidly anti-Christian, alt-right psychopath.” I have listened to a number of his videos and found many to be quite helpful.  While he is not a Christian (he admits to being raised in a Christian home) he is aware of what is happening to them and often speaks on behalf of the persecuted.

May I recommend this interview  The Ugly Truth About Christian Genocide | Ezra Levant and Stefan Molyneux.

He discusses the persecution of Christians throughout the Middle East with an American Jew, both come across as genuinely concerned for the situation of Christians in the Middle East.

I’m sure you are aware of Iben Thranholm, a Roman Catholic journalist and theologian, this link is to a thoughtful discussion between Molyneux and her.

Laura writes:

Thank you for your appreciation.

I know Molyneux makes some good arguments. He couldn’t have gained such popularity if he didn’t. It’s the ultimate direction that is bad here. Anyone who is seriously harmful as a commentator is not harmful because he is all bad, but because he mixes truth with error.  I cannot find him worthy of admiration and seriously warn readers to stay away from him. I don’t mean to be rude, but I ask you, so what if he interviews a Catholic journalist? He’s an atheist and believes God is a joke.

Here he is talking about teaching his daughter religion and praising her for identifying with Lucifer.

I also find his vanity and theatricality off-putting but I admit those things may be attractive to some and are less important than the actual ideas he conveys.

Perhaps in the future I will look at his work more.

NP writes:

I’ve listened to [Molyneux] regularly for the last two years. I don’t know what he believes in the past but he said he’s become more sympathetic to Christianity because it was Christians who opposed communism.

He also has become something of a white nationalist because he has become an admirer of “racial realists” such as Murray and Rushton.

He has said that people are attacking Russia unfairly because it is a “white Christian country.”

NP adds:

Funny, I think the first time I heard of Molyneux was when someone on your site mentioned a video where he discussed the “clock boy” the Sudanese youngster in Texas who arrested for creating a hoax bomb. Molyneux explained why no one would make a plug in clock considering the safety risks. Subsequent investigation showed it wasn’t a home made clock it was a radio shack clock from the late 80s.

Okay, he’s a little long winded but people could I imagine say that about me and you.


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