ALAN writes:
Speed is a weapon used against the old, the past, the sensible, and the capacity for thought and contemplation. Never has any population been more intoxicated with speed than today’s high-tech generations. Speed is their default frame of mind — speed in automobiles, jets, reading, accelerated learning, fast food joints, high-speed Internet, and high-speed advertising to promote high-speed everything across the board.
Observe in today’s television advertisements (unlike those in the 1950s) the constant movement, gesticulating, optical gimmicks, changing frames, hyper-paced editing; the cool, casual apparel preferred by the young and hip; cool people wearing vapid smiles, high speed animation, relentless agitation, and the frame being split into two or more frames, which means your mind being diced and sliced, which has the effect of making or keeping viewers half-witted, which is part of the deliberate dumbing down of Americans. Did I mention the continuous babbling?
I can remember a time when people were savvy enough to recognize an avalanche like that as a Snow Job. Today their descendants enjoy being snowed under and then wait for more.
In the 1950s, advertisers wanted to get viewers’ undivided attention. I can even remember when TV pitchmen spoke the language carefully, clearly, and in a sensible cadence. Today they want to divide your attention from one second to the next, to shatter it, to minimize your capacity for thought or erase it altogether. You are not permitted even for a few seconds to think about what is being shoved in your eye and ear. You are not permitted to pause, to slow down, to weigh and consider claims, to examine their premises, or worst of all, to identify both the sales pitch itself and the format in which it is presented as a high-tech production in song-and-dance Flim-Flammery. They do not want you to think about any of that because they do not want you to think at all. They hate viewers who think — because they might stop being viewers.
For a perfect example, watch any TV coverage of severe weather warnings. (more…)