The Fundamentals of Successful Publicity
POLITICAL candidates, journalists, advertisers, lobbyists, government intelligence agencies and others often use certain strategies in purveying ideas or products. These tactics are employed all over the Internet. Unless you are armed to spot them and avoid them, you will be open to manipulation and possibly sold a bill of goods.
The Internet is a busy highway with thieves and robbers not just lurking in the shadows, but operating in the open. They want your mind, your money and even your soul.
The strategies they use to sell the false or the meretricious include, but are not limited to, the following:
ASSERTION — Assertion is more important than truth. Assert that the moon is made of blue cheese. Steamroll ahead even though you have been proven wrong again and again. People who are not liars often have a hard time understanding the psychology of liars. They especially find it hard to believe that people would continue to lie after having been exposed. So bold assertion impresses them.
REPETITION — Say the same thing over and over again. People will believe it if they hear it often enough.
CONFIDENCE — Maintain the appearance of confidence even when spouting lies, outrageous exaggerations or distortions. The weak are impressed with strength.
NOVELTY — Embed your assertion in recent developments so that it seems new. Buzz and excitement are more essential than truth.
APPEALS TO EMOTION — Make your audience sad, guilt-ridden, worried, fearful, outraged, wishful, empathetic or intoxicated with hope. They will feel instead of think, allowing you to slip in lies, distortions or the most illogical of assertions.
FLATTERY — Give your audience a taste of their own superiority.
IMAGERY — Any idea, no matter how absurd, can be sold by a beautiful person or an expensive-looking website.
These are just a few tactics, but they are the most successful. They will never grow old and have been used for eons. Even very intelligent people succumb to them when they are used by those who appeal to their intelligence.
These strategies are successful because most people will do almost anything to avoid thinking. Logic is painful, almost a form of torture, especially when it challenges prejudices and might make life more inconvenient or difficult. Power, appearance, money, popularity — these are always more important than logic. Reason is relatively despised.
The good news is that in the long run, truth and logic always win because they are of the very structure of reality. So what you are experiencing when you encounter these strategies is a only a world of vapors and illusions.









